Social Media

7 Effective Twitter Analytics Tools You’ll Love to Use (Updated 2022)

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Twitter is a great marketing platform, but if you jump into it without a proper strategy it can become a nightmare.  Even if you manage to post frequently, randomly tweeting something won’t get you hooked out of anywhere. A well-thought-out Twitter strategy necessitates the proper balance of quality and quantity.  That means you need to take a quick look at the analytics to see what’s working and what isn’t. The majority of social media marketers rely on Twitter Analytics Tools to develop a solid strategy. Twitter’s analytics tools can answer any scratch-off question, such as the number of likes, the best time to post, or your most effective tweet.

Almost any paid or free Twitter analytics tool can provide you with fundamental data about your Twitter account’s growth.

In this article, I have compiled a list of the Best Twitter Analytics Tools in 2022 for you to try and use to amplify the reach of your tweets.

What is Twitter Analytics?

Twitter Analytics is a native free Twitter analytical tool that analyses various metrics to provide insight into the performance of each of your Twitter posts. It’s essentially a report on how well your content performs on the platform. Metrics such as reach, impressions, clicks, and engagement rate can help to determine how well your content is performing.

Check out these 7 Twitter Analytics Tools to amplify the reach of your Twitter account (Click to jump to a section)

Best Tools for Twitter Analytics in 2022:

1. Keyhole:

Individuals and businesses looking to track their engagement in real-time can benefit from Keyhole’s hashtag tracking services. It provides real-time analytics reports as well as instant updates on engagement metrics. Keyhole is a hashtag tracking tool for Twitter, Facebook, and Instagram designed for marketers and agencies.

Keyhole - Tool for Twitter Analytics & Custom Reporting
Keyhole – Tool for Twitter Analytics & Custom Reporting

Keyhole provides automated social media analytics, as well as historical and real-time social media data. This Tool for Twitter Analytic’s dashboard displays real-time data on the number of people who are using a specific set of hashtags, as well as the total number of retweets, likes, and impressions.

Keyhole is the tool to use if you need to monitor tweets in real-time. That is, of course, not the only useful feature of this Twitter analytics tool.

Key features of Keyhole: Tool for Twitter Hashtag Analytics

  • At events, keep an eye out for social media posts
  • Keep track of your brand’s performance across various social media platforms
  • Find influencers you’d like to work with for your campaigns
  • Perform market research
  • Monitor the outcomes of your campaign

2. Sprout Social:

Sprout Social is one of the Best Twitter Analytics Tools in 2022. Sprout makes it simple to identify and optimize effective tweets, from reach and engagement to link clicks and hashtag performance. Premium Analytics can also provide insight into which Tweets are most popular with your target audience.

Sprout Social - Tool for Twitter Analytics & Management
Sprout Social – Tool for Twitter Analytics & Management

It’s simple to analyze and share your most important Twitter data with customizable and template-based reporting options. To assess the success of your social strategy, you can create personalized monthly, quarterly, or annual reports based on your company’s reporting structure.

Get a clear picture of your overall impressions, or use the Sent Messages report to learn more about each tweet’s performance. Premium Analytics tools provide to customize these reports. You can extract useful information from your Twitter data by adding and removing the appropriate metrics. Run a Twitter comparison report to see how you compare to the competition if you want more than a one-dimensional view of your performance.

To find trending topics and hashtags on Twitter, use the Trends Report. Create a content strategy based on these trends to boost visibility and engagement. This report also assists you in identifying influencers and brand advocates who are talking about you.

Sprout’s Twitter Analytics, when combined with other publishing, engagement, and strategy management features, provides an all-in-one solution for managing all of your Twitter activity in one place. The Smart Inbox feature allows you to analyze your overall social media engagement statistics. It eliminates the need for you to log in to multiple social media websites.

Sprout Social’s key features include:

  • Evaluate your competition
  • Tracking keywords and URLs Identifies the most recent trends
  • Smart Inbox for tracking engagement across multiple social profiles
  • Manages social media in a comprehensive manner

3. Twitonomy:

Twitonomy differs from other Twitter analytics tools in that, it displays your account and those of your competitors rather than your analytics. Twitonomy will display information such as which Twitter lists you are a member of, popular tweets, statistics, and more. Twitonomy shows you how to develop a Twitter strategy that will outperform your competitors. The elegance of Twitonomy is how simple it is to use. All you have to do is sign in with your Twitter account, and you’re ready to go! The world of Twitter analytics is open to you.

Twitonomy - Free Twitter Analytics Tool
Twitonomy – Free Twitter Analytics Tool

Twitonomy offers comprehensive, user-friendly reporting on any public Twitter account, as well as detailed social media metrics on the user’s historical Twitter data. Users can use it to monitor tweets, manage lists, and access reports. The comparison of two Twitter accounts is one of Twitonomy’s most prime features. You can easily keep an eye on your competitor’s Twitter account. Based on predefined keywords and conduct an in-depth analysis of any Twitter account, you can monitor your Twitter performance.

Twitonomy’s Twitter analytics tool provides users with the following features:

  • Complete details about who you are and who is following you.
  • An interactive map of users who have mentioned you in a tweet.
  • Analysis of a user’s profile, including tweets, retweets, mentions, and hashtags.
  • Information about tracked Hashtags followed by in-depth analytics reports.

4. Tweet Binder:

Tweet Binder is a beautiful Tool for Twitter Analytics that allows you to track hashtags, keywords, mentions, and URLs in real-time. It aids in the definition and measurement of the overall impact of your Twitter campaign in real-time. Tweet Binder provides dedicated event services, such as creating a social media wall with a full moderation suite, in addition to Instagram and Twitter analytics. You can also access historical Twitter data and hashtag tracking. Determine which influencer accounts will be most beneficial to your influencer marketing campaign.

Tweet Binder - Complete Hashtag Tracking Tool for Twitter
Tweet Binder – Complete Hashtag Tracking Tool for Twitter

Tweet Binder provides analytics reports for both Twitter and Instagram. The tool is well-known for its hashtag tracking capabilities. This Twitter analytics tool will provide you with information about the overall performance of your campaign on the platform. Furthermore, it offers real-time hashtag tracking. It also comes with a Twitter follower tracking tool that allows you to track your Twitter profile, how it has changed over time and how their prime KPI has changed.

Tweet Binder’s key features are as follows:

  • Rank your tweets by hashtags
  • Tracking hashtags in real-time
  • Promote your brand with the influencers support
  • Monitor the effectiveness of campaigns and promotions
  • Historical and real-time data on tweets associated with a conversation over a specified period.

5.    Union Metrics:

Union Metrics is an excellent Twitter analytics tool that will assist you in tracking the performance of your profile. It has detailed profile analysis, keyword listening, campaign reports, and competitor analysis in its features. Union Metrics also helps to find relevant content from your subscribers and competitors to broaden your strategies. This twitter analytics tool can analyze profile metrics on Facebook and Instagram in addition to Twitter.

Union Metrics - Twitter Analytics Tool
Union Metrics – Twitter Analytics Tool

It’s yet another big beast in the industry, providing tons of valuable Twitter data and analytics. It is a powerful social intelligence engine that generates a large amount of quality data for marketers. It is a social media analytics tool that displays your overall Twitter business performance in real-time using colorful graphics that are simple to understand. Quick audit reports show how your tweets perform, guiding your Twitter subscriber base growth in the right direction.

The tool enables you to:

  • Determine the best Twitter content
  • Determine the best times to post to reach your target audience
  • On a specific hashtag, count the number of tweets
  • Establish a benchmark to compare the performance of your competitors.

6. Followerwonk:

Followerwonk has been around for a long time and is well-liked by seasoned social media managers. It’s one of the best Twitter analytics tools with free and paid plans. Followerwonk has tools for finding users, comparing data with your competitors, and using filters to access important aggregate data. Followerwonk lets you know when your followers are active and send tweets at productive times to engage and maximize your content.

Followerwonk - Twitter Analytics Tools
Followerwonk – Twitter Analytics Tools

This Twitter analytics tool works wonders for you, whether it’s finding the right influencers by spotting keywords in Twitter bios or optimizing your social profile. It has everything you need to help you gain prominent followers for your business, whether you want to segment your followers based on their demographics or track your brand’s performance on Twitter.

This tool comes with many free features. However, if you need a detailed report, you may want to pay to get the most out of it. It is the best free Twitter analytics tool for identifying and locating your target audience. It also enables you to compare your profile to your competitors to obtain helpful information for better strategy development. The “bios search,” which allows you to find users based on keywords, is its most intriguing feature. It can help you target a specific audience for a similar campaign or outreach.

You can use this Twitter Analytics Tool to:

  • Compare different Twitter users.
  • Graphically represent the most active periods for your subscribers.

7.    Foller.me:

Foller.me is a Twitter analytics tool that offers in-depth analytical insight into any public Twitter account. Foller.me analyses a user’s tweets and followers and generates reports on the effectiveness of their social media activities. This tool is excellent for gaining an understanding of someone’s Twitter account. Just enter your username, and you’ll be able to access a wealth of information for free. It is a fundamental influencer research tool for determining excellent ways to interact with people on Twitter.

Foller.me - Free Tool for Twitter Analytics
Foller.me – Free Tool for Twitter Analytics

Foller.me allows users to review their previous Twitter activity and find more engaging content. It’s an excellent analytics tool for users who want to expand their community. It is a Twitter analytics tools free entirely, but it only provides limited statistics. It can be a valuable tool for new users to analyze engagement metrics and overall growth.

Foller.me’s main features are as follows:

  • Marketing Trends on Twitter
  • Determine hot topics, hashtags, and key mentions
  • Examine tweet engagement
  • Subscriber expansion over time
  • A map of subscriber locations superimposed on top of each other.

Prime metrics to pursue when choosing a Twitter Analytic Tool:

We discussed the best Twitter analytic tools, and now let’s discuss the key features and metrics to focus on while choosing a Twitter analytics tool are:

Content:

Twitter Analytics will assist you in determining what content your audience finds fascinating and interacts with the most. When it comes to content, consider these metrics such as social media interactions, likes, and comments, and estimated social media reach.

Targeted Audience:

Knowing who you’re talking to is the most important rule of effective communication. Examine variables such as age, gender, language, country of residence, income, and education.

Analyzing this data will assist you in creating content that your followers will want to see and interact with. It is vital to present on different social platforms and incline them to post the same content. If you don’t have dedicated content on each medium, your subscribers will become bored and abandon one of those channels.

Time tracking:

Tweets have the shortest lifespan in the social media world, so posting at an accurate timing is critical. This point is closely related to determining your audience’s preferences. Another point to consider is frequency. Because of Twitter’s short half-life, you can post more frequently than on Instagram or Facebook. After establishing a regular posting schedule, your audience will come to expect a certain amount of content each day. If you want to experiment with different post times, follow them in Twitter Analytics to see how your followers react to the changes.

Conclusion:

Twitter analytics tools are now a predominant part of social media marketing, and their importance is growing. It can provide you with vital information that will help you maximize the success of your Twitter campaigns. There are numerous Twitter analytics tools to choose from, depending on whether you want to pay for a premium service or need a free solution. However, with so many options, it can be crucial to know where to begin your search. I hope this list has assisted you in determining the best tools to focus on based on your requirements.

I am a storyteller, Growth Hacker, Social Media & Brand Strategist who helps scale businesses online through unique marketing strategies, community building & content-driven growth.

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